Our story

Willowandreign is a small online store located in the beautiful country town of ballan, Victoria. I am a mama of two little girls and have a love of all things beautiful, sustainable and ethical for our children. We have combined products and brands from around the world that we personally love in our own home, and hope you do too!

Each brand that we select to be apart of willowandreign is intentionally selected to be loved, treasured and handed down for future generations to come.

Each toy is made from sustainably sourced materials, kind to Mother Earth and also most importantly safety tested and certified by the Australian/NZ toy standards. You will never find cheap, poorly made products found in chain stores in our beautiful store. we are all about finding the most unique & trusted brands for our children.

We hope you find something special from our store land treasure it for years to come